How to manage Store categories

Customized Store сategories

Having an eBay store allows you to divide your items into categories or departments and customize them as you wish. You don't need to use the standard categories on the eBay site — you can create up to 300 unique Store categories to help organize your listings and display your items to buyers. You can also put items into two Store categories at a time at no extra charge.

Take a look at how other eBay sellers have organized their Store categories

Benefits of using Store categories

categories

Feature categories on Storefront

assortment

Organize your product assortment

Share

Share direct links to a specific category

Send promotions

Send promotions / coupons on listings in a category

For a more user-friendly Store, make your categories and subcategories clickable by providing links to the appropriate custom pages.

StoreCat_02.jpg

How to create a category in your eBay Store

You can create and manage categories in eBay Store in just a few steps.

How to add listings to a category

Now you can add or move listings in your custom categories.

Take note

Consider making special categories that attract buyers' attention, such as "50% Off" or "Featured Items". However, avoid creating categories with only a few listings, otherwise you risk overwhelming buyers with too many categories, which leads to a poor customer experience.

How to feature your categories

Show custom Store categories on your storefront and buyers can use these categories to navigate through your Store.

Once you've created your categories, you can choose to feature up to 6 categories on your storefront to help buyers shop by category. 

Take note

When you create or edit a listing, your updates may not immediately appear on the site; don’t worry if you can’t see it or your changes right away.

How to create promotions using categories

Now you can create promotions for specific categories in your Store.

Take note

By customizing your eBay Store, you can give buyers a better idea of your brand's personality and the products you sell.